Internet Marketing management in the B2B E-business

被引：0

作者：

Wang, R ^{[1
]}

Ying, SH ^{[1
]}

机构：

[1] Shanghai Jiao Tong Univ, Sch Management, Shanghai 200052, Peoples R China

来源：

ICIM' 2002: PROCEEDINGS OF THE SIXTH CHINA-JAPAN INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT | 2002年

关键词：

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This paper suggests that the B2B E-business should take precedence is remarked as an improved strategy for Chinese E-business to survive and grow in the new economy. Based on the suggestion, it stresses that the Internet Marketing management is one of the three core competences of the B2B E-business and focuses on the managerial ideology and architecture of the Internet Marketing in the B2B E-business. Finally, the great impacts from the Internet Marketing on operations of B2B E-business enterprises are represented as well.

引用

页码：386 / 390

页数：5

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