Distribution Analysis in Manufacturing 2.0 Using Agent Based Modeling and Simulation

The mechanism of past manufacturing system (manufacturing 1.0) causes long period of development, cost increment and risks, which cannot manage the rapid change of current business environment such as diversified customer needs. The manufacturing 2.0 companies which applied the long tail intend to create values through planning, development, production and marketing for satisfying the customers' specialized needs. Companies can secure the superiority in the market by analysis of distribution channel. Focusing accuracy of distribution channel analysis in manufacturing 1.0 causes it to take long to analyze. However, for the case of manufacturing 2.0, companies sacrifice accuracy for fast analysis of distribution channel. In this paper, we suggest a method to establish and evaluate alternatives with a single model using agent based modeling. Then, we provide the classical simulation results to verify our method.