Strategies against Architecture: Interactive Media and Transformative Technology at the Cooper Hewitt, Smithsonian Design Museum

After being closed for three years, the Cooper Hewitt, Smithsonian Design Museum reopened at the end of 2014 a transformed museum in a renovated heritage building: Andrew Carnegie's former home on the Upper East Side of New York City. New galleries, a collection that was being rapidly digitized, a new brand, and a desire for new audiences drove the museum to rethink and reposition its role as a design museum. At the core of the new museum is a digital platform, built in-house, that connects collection-and patron-management systems to in-gallery and online experiences. These have allowed the museum to redesign everything from object labels and vitrines to the fundamentals of the "visitor experience." This paper explores in detail the process, the decisions made-and resulting tradeoffs-during each stage of the process. In so doing, it reveals the challenges of collaborating with internal and external capacities, operating internationally with online collaboration tools, and rapid prototyping.