Influence mechanism of tourists' impulsive behavior in E-sports tourism: Mediating role of arousal

While e-sports tourism has gradually become popular among young adults-especially with China's e-sports industry in full swing-certain problems have emerged with this new type of tourism. This study uses arousal theory as a basis for exploring the influence mechanism of e-sports tourists' impulsive behavior in Chinese collective culture. A sample of 562 participants in China were surveyed online to test the research model, which included 10 hypotheses. The empirical results indicate that: Firstly, the system quality of the Information System (IS) success model and the human stimuli influence arousal; secondly, tourists' motivation for e-sports tourism, group honor concerns, and identity in the Chinese context also positively affect arousal, and then influence impulsive behavior; and thirdly, arousal has a mediating effect between the environmental stimuli (except in-formation quality) and impulsive behavior. This paper innovatively proposes that the physical and psychological elements of environmental stimuli could significantly affect arousal levels, thus in turn influencing impulsive behavior in e-sports tourism. Furthermore, the conclusion section discuses practical suggestions for the orga-nizers of e-sports tournaments, such as adjusting environmental stimuli to achieve optimal arousal levels.