Exploration on Market Research Course Practice Teaching Activities

被引：0
|
作者：
Liu Juan [1 ]
机构：
[1] Shandong Womens Univ, Sch Econ & Management, Jinan 250300, Shandong, Peoples R China
来源：
PROCEEDINGS OF 2016 INTERNATIONAL SYMPOSIUM - EDUCATION AND TEACHING REFORM AND INNOVATION | 2016年
关键词：
Market research course; Practice teaching; Exploration;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Market research is a professional core course for the marketing major. This essay designs the practice teaching in view of the practice characteristics of the course combining with the theoretic teaching activity process, takes deep analysis of the practice teaching methods, and puts forward the safeguards for effectively carrying out market research course practice activities from the aspects such as the examination mode reform, teachers' ability training, evaluation of the teachers' workload, school system guarantee, and cooperation with practice bases, etc, aiming at the main problems existing in the practice.
引用
收藏
页码：13 / 17
页数：5
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