CORPORATE SOCIAL RESPONSIBILITY AND ECONOMIC AND FINANCIAL PERFORMANCE OF AN ENTERPRISE

Corporate social responsibility (CSR) has become, in recent years, a central topic more often to the attention of authorities, private sector and society. After joining the European Union, the implementation of responsible business practices in Romania began to grow. Multinational companies were the main engine, companies that have transferred their organizational practices and culture at local level. After joining the European Union, in Romania and in other EU member states, has developed "responsible industries", namely companies that have developed a business objective in activities that are in benefit to the environment and / or communities and their "responsibility" has an indirect result from their goods and services they provide. Although in Romania the development of the CSR field is still in early stage, many of the leading companies in this field are understanding the value of a robust strategy of CSR, aligned and integrated with the values and key operations of the business, strategy that translates into tangible action programs and sustainable success. The purpose of this article is to find a clear definition of CSR and to analyze if the CSR activity can ensure the performance stability of an enterprise, in case there are changes of ownership.