Mediating role of attitudinal and behavioral loyalty between destination attractiveness and environmentally responsible behavior based on Stimulus-Organism-Response model

被引：7

作者：

Wu, Homer C. ^{[1
,2
]}

Hsieh, Chi-Ming ^{[3
]}

Yang, Chih-Heng ^{[2
]}

Huang, Wen-Shiung ^{[4
]}

Ku, Gordon Chih-Ming ^{[5
]}

机构：

[1] Christs Coll, Taipei, Taiwan

[2] Natl Taichung Univ Educ, Grad Program Sustainable Tourism & Recreat Manage, Taichung, Taiwan

[3] Natl Chung Hsing Univ, Int Bachelor Program Agribusiness, Taichung, Taiwan

[4] Ling Tung Univ, Dept Tourism & Leisure Management, Taichung, Taiwan

[5] Natl Taiwan Univ Sport, Dept Sport Management, 16,Sec 1,Shuangshi Rd, Taichung 404401, Taiwan

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2022年 / 27卷 / 07期

关键词：

Nature-based destination; destination attractiveness; attitudinal loyalty; behavioral loyalty; environmentally responsible behavior; Stimulus-Organism-Response model; PLACE ATTACHMENT; TOURISM SITE; VISITORS; IMAGE; ANTECEDENTS; EXPERIENCES; 1ST-TIME; QUALITY; ISLAND; PARK;

D O I：

10.1080/10941665.2022.2119420

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examined the causal relationships between destination attractiveness, attitudinal and behavioral loyalty, and environmentally responsible behavior based on the Stimulus-Organism-Response (SOR) model. Four hundred and eighty-six nature-based tourists were collected from Xitou Nature Education Area, Taiwan. Results show that the SOR model can effectively explain nature-based tourists' environmentally responsible behavior generation. Tourists' destination attractiveness would significantly trigger attitudinal and behavioral loyalty, and environmentally responsible behavior. Attitudinal and behavioral loyalty are the essential drivers to generate tourists' environmentally responsible behavior. This study further contributes to the literature exploring destination loyalty as a mediator of environmentally responsible behavior.

引用

页码：712 / 725

页数：14

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