Customer Loyalty Research Based on Survival Analysis

被引：1
|
作者：
Jin, Linghui [1 ]
Guo, Lisha [2 ]
机构：
[1] Wuhan Univ Sci & Technol, City Coll, Wuhan 430083, Hubei, Peoples R China
[2] South Cent Univ Nationalities, Sch Math & Stat, Wuhan 430074, Hubei, Peoples R China
来源：
2017 16TH INTERNATIONAL SYMPOSIUM ON DISTRIBUTED COMPUTING AND APPLICATIONS TO BUSINESS, ENGINEERING AND SCIENCE (DCABES) | 2017年
关键词：
customer loyalty; AFT model; survial analysis; MOBILE TELEPHONY MARKET; REGRESSION;
D O I：
10.1109/DCABES.2017.45
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
In this paper, we study the customer loyalty based on survival analysis. We regard the time of using product as the survival time, and utilize the AFT model to analysis the influencing factors of the customer loyalty. The results of simulation show that our method is more effective than commonly regression method. A real example is also provided as an illustration.
引用
收藏
页码：177 / 179
页数：3
相关论文
共 50 条
  • [1] The Research of Customer Loyalty based on Customer Self-concept
    Su, Yu
    [J]. INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT (ICEM 2015), 2015, : 272 - 280
  • [2] A Research on Customer Loyalty Based on the Network Marketing
    Qiu, Wenhua
    [J]. PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON INTELLIGENT COMPUTING AND COGNITIVE INFORMATICS, 2015, : 116 - 119
  • [3] Analysis of SMC Marketing System and Research of Customer Loyalty Identification based on HMM
    Yang, Yawen
    Guo, Ying
    Ma, Ming
    Hu, Jiashun
    [J]. PROCEEDINGS OF THE THIRTEENTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT, VOL 1, 2020, 1001 : 794 - 812
  • [4] The Research on Customer Loyalty of Groupon
    Hu Yun
    Han Shunmei
    [J]. ENVIRONMENT, LOW-CARBON AND STRATEGY, 2011, : 882 - 886
  • [5] A Research into the Influence of Electronic Customer to Customer Interaction on Customer Loyalty
    Xue, Jing
    Xue, Wei
    [J]. 2ND INTERNATIONAL CONFERENCE ON COMPLEX SCIENCE MANAGEMENT AND EDUCATION SCIENCE (CSMES 2015), 2015, : 195 - 202
  • [6] Influence Factors Research of Customer Loyalty Based on ISM Model
    Jiang, Daokui
    Yu, Mengxiao
    Zhang, Xiaoyan
    [J]. 2015 5th International Conference on Applied Social Science (ICASS 2015), Pt 2, 2015, 81 : 381 - 386
  • [7] Research of enterprises to establish customer loyalty
    Zhang, ML
    Li, X
    Zhang, XH
    [J]. '99 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, PROCEEDINGS, VOLS 1 AND 2, 1999, : 796 - 799
  • [8] RECENT TRENDS IN RESEARCH AND PRACTICE OF CUSTOMER LOYALTY AND LOYALTY PROGRAMS
    Melnyk, Valentyna
    [J]. ACTUAL PROBLEMS OF ECONOMICS, 2011, (125): : 415 - 420
  • [9] Research based on the Web Shopping Service Quality and Customer Satisfaction and Loyalty
    Sun, Ying
    Su, Xuan
    Jiao, Aiying
    [J]. 2013 INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATION INNOVATION (EBMEI 2013), VOL 17, 2013, 17 : 212 - 218
  • [10] Service Customer Loyalty: An Evaluation Based on Loyalty Factors
    Vilkaite-Vaitone, Neringa
    Skackauskiene, Ilona
    [J]. SUSTAINABILITY, 2020, 12 (06)
12345