A Taguchi-based Kansei engineering study of mobile phones at product design stage

被引：32
|
作者：
Oztekin, Asil [1 ]
Iseri, Ali [2 ]
Zaim, Selim [3 ]
Nikov, Alexander [4 ]
机构：
[1] Univ Massachusetts Lowell, Dept Operat & Informat Syst, Lowell, MA USA
[2] Fatih Univ, Dept Ind Engn, Buyukcekmece Istanbul, Turkey
[3] Marmara Univ, Dept Mech Engn, Kadikoy, Turkey
[4] Univ W Indies, Dept Math & Comp Sci, St Augustine, Trinidad Tobago
来源：
PRODUCTION PLANNING & CONTROL | 2013年 / 24卷 / 06期
关键词：
Kansei engineering; mobile phones; Taguchi method; product design; USABILITY EVALUATION; FORM DESIGN; SYSTEM;
D O I：
10.1080/09537287.2011.633575
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This article is aimed at applying Taguchi method in Kansei engineering and explores a way to integrate it into an industrial product design stage. Emotional customer needs are derived using Kansei image word pairs. The Taguchi-based approach is validated by a case study with mobile phones. Experimental work in implementing the proposed approach was able to suggest design attributes of a mobile phone that are essential to be considered at the product design stage to satisfy the customers' expectations and hence to increase the company's sales.
引用
收藏
页码：465 / 474
页数：10
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