Communication Management Model-Case Study in the Project of Energy Efficiency Improvement Using the RASCI Matrix

In this article, the processes of identification and analysis of stakeholders as well as activities and organizational roles in the form of RASCI matrix were interlinked. The goal was to design a communication management model for the whole life cycle of the energy efficiency improvement project carried out in the research and development centre of an international automotive manufacturing company. Based on the project documentation and interviews with the Project Manager, the Communication Coordinator and selected project participants, communication channels were planned and analysed. They were made conditional on (1) the identification and analysis of stakeholders (the product of which was the stakeholders' matrix); (2) the identification of organizational activities and roles based on a RASCI matrix and (3) a reporting matrix. Based on these tools, a schemes and directions of communication were proposed for each phase of the project. These schemes were created in a graphic forms. The results of the analyses show that the use of the RASCI matrix for planning communication in the project is possible, but it entails certain limitations related to the introduction of possible modifications within the matrix. However, the RASCI matrix can be considered a useful tool for planning and supporting communication in the project.