CULTURAL TOURISM AND WORLD HERITAGE

According to the UNWTO document "Tourism 2020 Vision" cultural tourism belongs to the most popular forms of tourism and the interest in it grows faster than in other forms of tourism. Its growth rate is even faster that the growth of global tourism. Cultural tourism is often intertwined with other forms of tourism, especially with spa, medical, recreational and congress tourism. Cultural tourism is often associated with visiting of cultural destination, which is such a destination, which is the goal of cultural tourism and the culture is significantly or dominantly applied in its offer. World Heritage is the designation for places on Earth that are of outstanding universal value to humanity and as such, have been inscribed on the World Heritage List to be protected for future generations to appreciate and enjoy. The aim of this paper is to evaluate cultural tourism in connection with World Heritage.