Improve the Prediction Accuracy of Naive Bayes Classifier with Association Rule Mining

Nowadays, big data contains infinite business opportunities. Companies begin to analyze their data to predict their potential customers and business decisions using Naive Bayes Classifier, Association Rule Mining, Decision Tree and other famous algorithms. An accurate classification result may help companies leading in its industry. Companies seek to find feasible business intelligences to obtain reliable prediction results. In this paper we propose an association rule mining to improve Naive Bayes Classifier. Naive Bayes Classifier is one of the famous algorithm in big data classification but based on an independent assumptions between features. Association rule mining is popular and useful for discovering relations between inputs in big data analysis. We use bank marketing data set to illustrate in this work. In general, this work is helpful to all the business data set.