The brave new service strategy: Aligning customer relationships, market strategies, and business structures

被引：0

作者：

Gwinner, KP ^{[1
]}

机构：

[1] Kansas State Univ, Manhattan, KS 66506 USA

来源：

ACADEMY OF MANAGEMENT EXECUTIVE | 2001年 / 15卷 / 04期

关键词：

D O I：

10.5465/AME.2001.5898762

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：143 / 145

页数：3

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