The brave new service strategy: Aligning customer relationships, market strategies, and business structures

被引：0
|
作者：
Gwinner, KP [1 ]
机构：
[1] Kansas State Univ, Manhattan, KS 66506 USA
来源：
ACADEMY OF MANAGEMENT EXECUTIVE | 2001年 / 15卷 / 04期
关键词：
D O I：
10.5465/AME.2001.5898762
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：143 / 145
页数：3
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