INFORMATION DEMANDED BY CONSUMERS: NEW ISSUES IN VOLUNTARY BEEF LABELLING

The aim of this work was to identify new issues of the information demanded by beef consumers toward voluntary labelling. For this purpose, a total of 353 surveys were carried out to beef buyers who reside in three Spanish cities. To analyse the consumers' demand information we used Chi-square tests. The results showed that information about sanitary and waste analysis and animal-rearing methods were the most demanded by consumers. Also, we found that there were clear links between the demand for information on the voluntary labelling of fresh beef and socio-demographic variables, such as gender, age, level of education, and the family income of the respondents.