A Study on the Improving Path of China's Cultural Soft Power

This paper argued that the national cultural soft power is formed by cultural values attractiveness, cultural knowledge productivity, cultural institutions guiding force and cultural industry competitiveness. As China's comprehensive strength continuously enhance in recent years, cultural soft power is rising. But China's cultural soft power has not yet reached a level commensurate with cultural power status. This paper argued we should promote Chinese culture and enhance the attractiveness of cultural values, improve the core competitiveness of cultural industries, strengthen cultural exchanges with foreign countries and improve the international spread of Chinese culture.