Undergraduate teaching work satisfaction levels directly reflected in higher education quality of service has great practical significance and value of higher education institutions of guidance service activities. In this paper, the meaning of education undergraduate course satisfaction by empirical study, this paper analyzed the undergraduate education of the current situation and existing problems of higher education institutions, meet higher education level of satisfaction that is not high. the student cannot meet the needs of education management department. lack of service consciousness. Therefore, colleges and universities should establish the marketing management concept, and at the same time, also by the customer as the center. and take the student as the first, use marketing thinking and make great efforts to meet the needs of their students, improve the undergraduate education in higher education institutions to meet.