Research on the Impact of Task Feedback on the Performance of Creative Crowdsourcing Solvers

The key factor of crowdsourcing development is the solvers performance. The paper based on the customer perceived value theory to explore the influences of employer's task feedback on the performance of solvers in creative crowdsourcing. Employer's feedback in terms of quality, creativity, transaction price and service has different degrees of influence on the performance of solvers in creative crowdsourcing, while the value perception in terms of time and after-sales commitment has no obvious effect. The feedback of the employer in terms of favorable comment plays an mediating effect in the relationship between service quality and performance of solvers. And the relational behavior between the employer and the solver regulates the above mediating effect. Finally, according to the conclusions of the research, resource allocation suggestions of the strategic for the solvers are proposed.