THE USE OF E-MARKETING TOOLS IN ACADEMIC LIBRARIES - A SURVIVAL MATTER

被引：0

作者：

Brener, Flavia ^{[1
]}

Robles Estrada, Celestino ^{[1
]}

机构：

[1] Univ Guadalajara, Guadalajara, Jalisco, Mexico

来源：

EDULEARN12: 4TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES | 2012年

关键词：

e-Marketing; Libraries; Academic;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

The Internet has brought a new competitive and opportunity environment to the reality of academic libraries. Thus, taking into consideration the importance of adopting e-marketing in the library context and the spread information related to this issue, this paper sought to unite, through an extensive literature review, the main actual tools, best practices, ideas and recommendations related to academic library e-marketing, acting as a time-saving guide to meet library users' needs and ensure, with this, the relevance and survival of academic libraries.

引用

页码：390 / 403

页数：14

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