An Marketing Ethics Reflection on Food Safety

被引：0
|
作者：
Liu, Fanfan [1 ]
Ning, Dehuang [1 ]
机构：
[1] Kunming Univ Sci & Technol, Fac Management & Econ, Kunming, Peoples R China
来源：
PROCEEDINGS OF THE 2012 INTERNATIONAL CONFERENCE ON MANAGEMENT INNOVATION AND PUBLIC POLICY (ICMIPP 2012), VOLS 1-6 | 2012年
关键词：
food safety; marketing ethics; corporate social responsibilities; anomie reason; construction;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Food safety problems have caused extensive attention of the whole society. This paper lists some food safety problems happened this year, and describes marketing ethics and corporate social responsibilities briefly, and discusses the relation between them. At the end of the paper we still analyze the cause of marketing ethics anomie in food industry from the perspective of enterprise, government, legal, consumer, and do some thinking about the marketing ethics construction.
引用
收藏
页码：1763 / 1766
页数：4
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