The SWOT Analysis of Building the World Famous Tourist city in Shanghai

In the beginning of this century, the National Tourism Administration pointed out that our country will be builded into a global powerful tourist country in 2020, realize a historic leap grand goal from "tourist country in Asia "to" a global great tourism power",and push the creation of an international tourist city to a climax. As one of a handful of international metropolis, Shanghai has rich tourism resources, excellent location, convenient transportation and other advantages, with the natural endowments and initial conditions of establishing an international famous tourist city. Proceed from reality, this article uses the SWOT analysis method to analyze the situation of the Shanghai tourism development and propose appropriate policy recommendations