The Effects of Moral Norms, Social Norms and Pro-Environmental Attitude on Travel Behavior In Malaysia

被引：1
|
作者：
Ngah, Rohana [1 ]
机构：
[1] Univ Teknol MARA, Malaysian Acad SME & Entrepreneurship Dev, Shah Alam, Malaysia
来源：
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2020年 / 5卷 / 14期
关键词：
Travel Behavior; Moral Norms; Social Norms; Pro-environmental Attitude; INTENTION;
D O I：
10.21834/ebpj.v5i14.2196
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Public transportation helps to reduce air pollution that creates negative impacts on work performance, work quality, and productivity. The study investigates the effects of moral norms, social norms, and pro-environmental attitudes on the travel behavior of public transport commuters. A survey was carried in Greater Kuala Lumpur, and a total of 904 usable questionnaires were analyzed using Partial Least Squares. The findings showed that a pro-environmental attitude had a weak relationship to travel behavior, but moral norms played a strong instrumental influence when commuters chose public transport. Recommendation and suggestions provided.
引用
收藏
页码：287 / 291
页数：5
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