The Effects of Moral Norms, Social Norms and Pro-Environmental Attitude on Travel Behavior In Malaysia

被引：1

作者：

Ngah, Rohana ^{[1
]}

机构：

[1] Univ Teknol MARA, Malaysian Acad SME & Entrepreneurship Dev, Shah Alam, Malaysia

来源：

ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2020年 / 5卷 / 14期

关键词：

Travel Behavior; Moral Norms; Social Norms; Pro-environmental Attitude; INTENTION;

D O I：

10.21834/ebpj.v5i14.2196

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Public transportation helps to reduce air pollution that creates negative impacts on work performance, work quality, and productivity. The study investigates the effects of moral norms, social norms, and pro-environmental attitudes on the travel behavior of public transport commuters. A survey was carried in Greater Kuala Lumpur, and a total of 904 usable questionnaires were analyzed using Partial Least Squares. The findings showed that a pro-environmental attitude had a weak relationship to travel behavior, but moral norms played a strong instrumental influence when commuters chose public transport. Recommendation and suggestions provided.

引用

页码：287 / 291

页数：5

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