The Impact of Aesthetic Value on Economic Value in Clothing Fashion Show

被引：0
|
作者：
Yang Xiugang [1 ]
Lyu Tianxiang [1 ]
机构：
[1] Dhurakji Pundit Univ, China Asean Int Coll, 110-1-4 Prachachuen Rd, Bangkok, Thailand
来源：
INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT INNOVATIONS (ICEMI 2017), VOL 1, ISSUE 1 | 2017年
关键词：
aesthetic value; fashion show; economic value; substitution effect; asynchrony;
D O I：
10.26480/icemi.01.2017.232.234
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
due to lack of study on influence of aesthetic value in clothing fashion show on clothing economic value to customer, this research paper analyzes the data from questionnaire on base of relative literature and find that clothing aesthetic value significantly influence on the clothing economic value positively, yet the influence of stage performance on clothing economic value is negatively significant in clothing fashion show due to substitution effect between clothing aesthetic value and stage performance as they both influence on clothing economic value, the reason lies in asynchronous influence between clothing fashion show and clothing economic value.
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页码：232 / 234
页数：3
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