Helping with all your heart: the effect of cardioid dishes on tipping behavior

被引：3
|
作者：
Gueguen, Nicolas [1 ]
机构：
[1] Univ Bretagne Sud, F-56000 Vannes, France
来源：
JOURNAL OF APPLIED SOCIAL PSYCHOLOGY | 2013年 / 43卷 / 08期
关键词：
RESTAURANT; CONSUMER; TOUCH; LOVE;
D O I：
10.1111/jasp.12109
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Some studies have shown that figurative cues, presented in the immediate environment of an individual, affect his/her later behavior. This effect was studied in a tipping behavior context. In three restaurants, each bill was placed under a dish, which had a cardioid shape, a round shape, or a square shape. Results showed that more tips were left in the bill dish with the cardioid shape. The activation spreading theory is used to explain these results.
引用
收藏
页码：1745 / 1749
页数：5
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