We develop a present-value asset pricing model with an econometrically useful representation that accommodates a plethora of stylized assumptions about beliefs. Using 20th century S&P500 data we use our model to compare the empirical fit of belief assumptions associated with rational expectations, asymmetic information, learning, behavioral effects and evolution. Among these, asymmetric information with evolution is particularly useful both in terms of statistical criteria and in terms of ability to explain the equity premium, excess volatility and predictability of returns. Our work suggests that popular relaxations of rationality can easily lead to econometric representations that may be impossible to work with in empirical research. Furthermore, replication of stylized facts may be too weak a requirement when evaluating such models. Fortunately, there exist simple relaxations of rationality that are sufficient to drastically improve the empirical fit of models with full rationality.