Addressing the Sustainability Paradox: The Analysis of "Good Food" in Everyday Life

This paper investigates food consumption in terms of socio-spatial practices as complex patterns of meanings, competencies and materialities that shape daily life. The praxeological approach that we advise might improve food sustainability policies by tackling the current sustainability paradox: persisting unsustainable food consumption despite significant media coverage of food sustainability issues and considerable political attention to this matter. Acknowledging the importance of both individual action and collective conditions in shaping food routines, we argue that the sustainability paradox might be overcome through integrating the analysis of social structures and individual behavior, and consequently addressing the determinants of sustainability in daily life. To this end, we analyze narrative interviews on "good food" regarding cultural meanings, individual competencies, and diverse materialities that govern food consumption, identify common themes and discuss their relevance for food policy. We show that food is part of complex orderings of socio-spatial practices, including embodied knowledge, patterns of commensality and constraints of orchestrating daily life, which cannot be addressed appropriately by targeting individual consumption behavior only.