Can Celebrity Endorsements Affect Political Outcomes? Evidence from the 2008 US Democratic Presidential Primary

被引：52

作者：

Garthwaite, Craig ^{[1
]}

Moore, Timothy J. ^{[2
]}

机构：

[1] Northwestern Univ, Evanston, IL 60208 USA

[2] Univ Maryland, College Pk, MD 20742 USA

来源：

JOURNAL OF LAW ECONOMICS & ORGANIZATION | 2013年 / 29卷 / 02期

关键词：

CAMPAIGN; CUES;

D O I：

10.1093/jleo/ewr031

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Identifying the effects of political endorsements has historically been difficult. Before the 2008 Democratic presidential primary, Barack Obama was endorsed by talk show host Oprah Winfrey. In this article, we assess the impact of this endorsement using, as measures of Winfrey's influence, subscriptions to her magazine and sales of books she recommends. We find that her endorsement increased Obama's votes and financial contributions, and also increased overall voter turnout. No connection is found between the measures of Oprah's influence and previous elections, nor with underlying political preferences. Our results suggest that Winfrey's endorsement was responsible for approximately 1 million additional votes for Obama. (JEL D7, D72)

引用

页码：355 / 384

页数：30

共 44 条

[11] Prejudice and Tolerance in US Presidential Politics: Evidence from Eight List Experiments in 2008 and 2012
Carmines, Edward G.
Schmidt, Eric R.
PS-POLITICAL SCIENCE & POLITICS, 2021, 54 (01) : 24 - 32
[12] Effects of the political risk on Bitcoin return and volatility: evidence from the 2016 US presidential election
Ajmi, Hechem
Arfaoui, Nadia
JOURNAL OF FINANCIAL ECONOMIC POLICY, 2021, 13 (01) : 94 - 115
[13] Does Presidential Primary and Caucus Order Affect Policy? Evidence from Federal Procurement Spending
Taylor, Andrew J.
POLITICAL RESEARCH QUARTERLY, 2010, 63 (02) : 398 - 409
[14] Shocks to CEO Political Alignment and Corporate Social Responsibility: Evidence from the 2008 and 2016 Presidential Elections
Gong, Yi
Wilson, Mark
Zhang, Lijuan
INTERNATIONAL JOURNAL OF ACCOUNTING, 2025,
[15] Can Information Decrease Political Polarization? Evidence From the US Taxpayer Receipt
Duhaime, Erik P.
Apfelbaum, Evan P.
SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE, 2017, 8 (07) : 736 - 745
[16] Social influence and political mobilization: Further evidence from a randomized experiment in the 2012 US presidential election
Jones, Jason J.
Bond, Robert M.
Bakshy, Eytan
Eckles, Dean
Fowler, James H.
PLOS ONE, 2017, 12 (04):
[17] Can videos affect learning outcomes? Evidence from an actual learning environment
Tani, Massimiliano
Manuguerra, Maurizio
Khan, Samia
ETR&D-EDUCATIONAL TECHNOLOGY RESEARCH AND DEVELOPMENT, 2022, 70 (05): : 1675 - 1693
[18] Can videos affect learning outcomes? Evidence from an actual learning environment
Massimiliano Tani
Maurizio Manuguerra
Samia Khan
Educational technology research and development, 2022, 70 : 1675 - 1693
[19] Political Parties and Labor-Market Outcomes: Evidence from US States
Beland, Louis-Philippe
AMERICAN ECONOMIC JOURNAL-APPLIED ECONOMICS, 2015, 7 (04) : 198 - 220
[20] Can we analyse political discourse using Twitter? Evidence from Spanish 2019 presidential election
Didier Grimaldi
Social Network Analysis and Mining, 2019, 9

← 1 2 3 4 5 →