Can Celebrity Endorsements Affect Political Outcomes? Evidence from the 2008 US Democratic Presidential Primary

被引：52
|
作者：
Garthwaite, Craig [1 ]
Moore, Timothy J. [2 ]
机构：
[1] Northwestern Univ, Evanston, IL 60208 USA
[2] Univ Maryland, College Pk, MD 20742 USA
来源：
JOURNAL OF LAW ECONOMICS & ORGANIZATION | 2013年 / 29卷 / 02期
关键词：
CAMPAIGN; CUES;
D O I：
10.1093/jleo/ewr031
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Identifying the effects of political endorsements has historically been difficult. Before the 2008 Democratic presidential primary, Barack Obama was endorsed by talk show host Oprah Winfrey. In this article, we assess the impact of this endorsement using, as measures of Winfrey's influence, subscriptions to her magazine and sales of books she recommends. We find that her endorsement increased Obama's votes and financial contributions, and also increased overall voter turnout. No connection is found between the measures of Oprah's influence and previous elections, nor with underlying political preferences. Our results suggest that Winfrey's endorsement was responsible for approximately 1 million additional votes for Obama. (JEL D7, D72)
引用
收藏
页码：355 / 384
页数：30
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