E-commerce web site loyalty: A cross cultural comparison

被引：81

作者：

Chen, Jengchung Victor ^{[1
]}

Yen, David C. ^{[2
]}

Pornpriphet, Wannasri ^{[1
]}

Widjaja, Andree E. ^{[1
]}

机构：

[1] Natl Cheng Kung Univ, Inst Int Management, Tainan 701, Taiwan

[2] SUNY Coll Oneonta, Sch Business & Econ, Oneonta, NY 13820 USA

来源：

INFORMATION SYSTEMS FRONTIERS | 2015年 / 17卷 / 06期

关键词：

E-loyalty model; IS success model; Information quality; System quality; Service quality; Trust; Customer satisfaction; B2C E-commerce; Nationality and cultural difference; Structural equation modeling; INFORMATION-SYSTEMS SUCCESS; NATIONAL CULTURE; SATISFACTION; TRUST; DESIGN; ANTECEDENTS; QUALITY; DELONE; MODEL; NEED;

D O I：

10.1007/s10796-014-9499-0

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty model proposed in this study is based on DeLone and McLean's IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede's five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment.

引用

页码：1283 / 1299

页数：17

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