Measuring the Impact of Business Strategy in Management of Change: A Study on Causes of Psychological Contract Violation

The aspect of employees' performance in an organization is pivotal. Identifying critical reasons for employees' absenteeism, resignation, theft, negative word of mouth and lack of motivation is the first level of strategy to overcome challenges. The most important asset of an organization is its employees. Diverting more focus on customers might blur the organization to identify the key areas that leads to ultimate customer satisfaction. Hence, the satisfaction initially derives from employees and thereafter transferred to customers gain and loyalty. This comes in line with intense competition in the era of technology. As many organizations are competing with each other and want to become the most preferred choice for customers. Moreover, cost of operating a business has also in a rise. The objective of every firm is to increase profit and reduce cost. Organization has opted for change management in order to overcome environmental challenges in sustaining their growth. But organizations are now facing internal challenges that focus on employees' behaviour as psychological contract are deemed to be violated by the changes. These challenges need to be addressed in order to sustain internal growth and integration, as a new game plan need to be installed to overcome challenges in change management and maintain growth.