We need integrated publishing

Scholarly publishing has seen a decade of rapid proliferation of business models and emerging technologies. Together with globalization of the publishing market and new challenges, this evolution has also led to rapid advancements in management tasks even within small publishing houses. The outcome of this change for the stakeholders, including researchers, authors, and shareholders, is unclear, and a return to a more cohesive, integrated approach is desirable. One major obstacle must be overcome: organization inertia.