Cross-Cultural Empathy: Learning About Diverse Users in Design Thinking Process

This poster explores the concept of cognitive and emotional empathy in the context of Design Thinking process when players come from different cultural backgrounds. It discusses the challenges facing the design teams and addresses differences in visual representations in tools that center on empathy with the user. In the light of cultural theories, especially Geert Hofstede's dimensions of culture [1, 2], the poster proposes a framework based on cultural theories that facilitate understanding of the design thinking process in cross-cultural context. The emphasis is placed on the creation of the visual tools that facilitate interactions among the members of the design teams, as well as interactions between the design team and the user.