Evaluation Indicators and Modification Processes of Tourist Destination Image

Research on the evaluation and modification of tourist destination image helps to enrich the research on interactive relationships between tourist experience and destination image. On the basis of a systematical review of related literature at home and abroad, this paper systematically analyzes the main factors influencing tourist destination image, and modification processes based on the analysis of discrepancy between tourist expectation and perception. On this basis, countermeasures and suggestions on image promotion of Tianjin as a tourist destination are proposed according to the status quo of tourism development in Tianjin.