Research on Sustainable Development of New Rural Cooperative Medical System: Based on the Perspective of Rural Preventive Health Care Investment

With China's New Rural Cooperative Medical System (CNRCMS) reforming and innovating, the health industry has been concerned by rural commercial investors. However, the new rural cooperative health insurance system based on medical services improve the health of farmers simultaneously, there are also problems of resources-wasted and low-efficiency in security. Preventive health care has gradually replaced the medical industry has become a new direction for the farmers' health investment. This article uses the World Health Organization (WHO) and the latest authoritative statistics in China and combined with the research group survey and according to the theory of industrial development study the new rural cooperative security benefits. The conclusion is that, the rural prevention and health care investment will effectively promote sustainable development of CNRCMS, has a broad market prospect.