INFORMATION AND KNOWLEDGE SOCIETY AND ITS IMPLICATIONS FOR EDUCATION: WEB 2.0

Information and Knowledge Society poses new challenges, challenges that are transferred to the field of education. While students should certainly receive training in instrumental areas, they must also acquire teaching strategies on the use of Information and Communication Technologies (ICT). Technophile education must start from teamwork by teachers so as to assume common methodological principles that enable these educational technologies to become an educational resource. As such, it contributes to increasing student motivation and improving their learning, as long as its use in the classroom is adequate. Therefore, this paper shows an experiment carried out in an educational secondary school in the city of Zaragoza through the integration of ICT in the subject of Spanish Language and Literature. It is an example of integration of these technologies to develop prescriptive curriculum content in media different from the typical ones, with specific training objectives and thus achieving greater student motivation. The experience developed in the academic year 2010-2011 and consisted in the introduction of ICT in the analysis of advertisements. We analysed a corpus of ads, their advertising messages and their images.