Business Models and Implementations of M-Commerce: Case Studies and Future Research Issues

被引:0
|
作者
Huang, W. [1 ]
Qi, L. Y. [2 ]
Dong, L. H. [2 ]
机构
[1] Ohio Univ, Coll Business, Athens, OH 45701 USA
[2] Hubei Univ Econ, Wuhan, Peoples R China
关键词
M-Commerce; Electronic Commerce; Business Models;
D O I
暂无
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
This paper explores business model of m-commerce, based on a comprehensive literature review. Case study is used to illustrate successful m-commerce implementation in practice. Main problems as well as future research issues are presented and discussed finally.
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页码:3637 / +
页数:2
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