Research on CRM Performance Evaluation Based on Fuzzy Comprehensive Algorithm

被引：1
|
作者：
Yu, Tianbiao [1 ]
Zhou, Jing [1 ]
Zhang, Yang [1 ]
Dong, Shengguang [1 ]
Wang, Wanshan [1 ]
机构：
[1] Northeastern Univ, Sch Mech Engn & Automat, Shenyang 110004, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 1 | 2008年
关键词：
D O I：
10.1109/ICIII.2008.211
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In order to increase the CRM system implementation success rate in enterprise, enhance competitiveness and management level of the enterprise, enable the enterprise to better adapt to fierce market competition, an in-depth study on effect evaluation of the CRM system is conducted. The CRM performance evaluation method based on fuzzy comprehensive evaluation is proposed with the combination of the implementation status and application characteristic of the CRM system in the enterprise, the evaluation index system is established according to the balanced scorecard principle, and the fuzzy comprehensive evaluation mathematical model of the CRM performance evaluation is established then the correctness of the theoretical research is verified via an example.
引用
收藏
页码：329 / 334
页数：6
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