Examining the Relationships Among Electronic Word of Mouth, Perceived Value and Risk, and Consumer Purchase Intention

被引：0
|
作者：
Hsu, Chung-Yi [1 ]
Huang, Ya-Wen [1 ]
Chuang, Shu-Hui [1 ]
机构：
[1] Asia Univ, Dept Business Adm, Taichung, Taiwan
来源：
INNOVATIVE MOBILE AND INTERNET SERVICES IN UBIQUITOUS COMPUTING, IMIS-2017 | 2018年 / 612卷
关键词：
INFORMATION; PERCEPTIONS; PRICE; BRAND; MODEL;
D O I：
10.1007/978-3-319-61542-4_81
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The research is concerned with how online reputation and its accountability influence a consumer's perceived value, perceived risk, and willingness of purchase. To create a successful online business, focusing on monitoring online reputation is not enough. Any e-commerce business must be aware of the importance of managing online reputation by developing a unit to do so. Perceived risk has negative impact on the consumer's perceived value; hence, the consumer's willingness of purchase online lowers. Therefore, perceived risk has greater impact on consumers when they shop online than in real stores.
引用
收藏
页码：795 / 801
页数：7
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