ENVIRONMENTAL VALUES IN THE JOINT ORGANIZATIONAL EDUCATIONAL AND ENTERPRISE ACTIVITY

The ecosystem approach has had a little use in higher education, at least there are few reference experiences. It can be part of the content of didactic guides, thus they would constitute a novel analytical and reflective resource within educational programs and business projects and also implies the search of channels to encourage joint communication in the face of environmental problems. Likewise, offer a strategic imbrication of entrepreneurial-educational character from concrete actions, among them, the collaborative development of intangible capital and the introduction of the concept of resilience, whose aim is to form in both organizations, the capacity to identify environmental challenges and ensure the continuity in the quality of goods and services. We use theoretical methods such as the historical logic and the synthetic analytical and from the empirical level the analysis of documents.