Virtual Brand Communities: Pathways to Brand Trust?

被引：0

作者：

Mousavi, Sahar ^{[1
]}

Roper, Stuart ^{[2
]}

Keeling, Kathy ^{[1
]}

机构：

[1] Manchester Business Sch, Manchester, Lancs, England

[2] Univ Bradford, Sch Management, Bradford, W Yorkshire, England

来源：

REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年

关键词：

D O I：

10.1007/978-3-319-29877-1_120

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：627 / 628

页数：2

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