Virtual Brand Communities: Pathways to Brand Trust?

被引：0
|
作者：
Mousavi, Sahar [1 ]
Roper, Stuart [2 ]
Keeling, Kathy [1 ]
机构：
[1] Manchester Business Sch, Manchester, Lancs, England
[2] Univ Bradford, Sch Management, Bradford, W Yorkshire, England
来源：
REDISCOVERING THE ESSENTIALITY OF MARKETING | 2016年
关键词：
D O I：
10.1007/978-3-319-29877-1_120
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：627 / 628
页数：2
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