Understanding Search-Engine Optimization

被引：27
|
作者：
Gudivada, Venkat N. [1 ]
Rao, Dhana [2 ]
Paris, Jordan [3 ]
机构：
[1] E Carolina Univ, Coll Engn & Technol, Dept Comp Sci, Greenville, NC 27858 USA
[2] E Carolina Univ, Thomas Harriot Coll Arts & Sci, Dept Biol, Greenville, NC 27858 USA
[3] CBS Interact, San Francisco, CA USA
来源：
COMPUTER | 2015年 / 48卷 / 10期
关键词：
Internet/Web technologies; search engines; search-engine optimization; search-engine ranking; search-engine results page; SEO; SERP; Web search; webpage content; webpage indexing; website design;
D O I：
10.1109/MC.2015.297
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
引用
收藏
页码：43 / 52
页数：10
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