Factors Related to Repeat Consumption Behaviour: A Case Study in Traditional Market in Bandung and Surrounding Region

被引：9

作者：

Rahadi, R. Aswin ^{[1
]}

机构：

[1] Bandung Inst Technol, Sch Business Management, Bandung 40132, Indonesia

来源：

ASEAN CONFERENCE ON ENVIRONMENT-BEHAVIOUR STUDIES (ACE-BS) | 2012年 / 36卷

关键词：

Repeat consumption; traditional marketplace; consumer behavior; customer loyalty; consumer decision; CUSTOMER LOYALTY;

D O I：

10.1016/j.sbspro.2012.03.058

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This study will explore on several issues that might affected the consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research objects are people who know and are common with traditional marketplace and stores. Most of them have preference to shop to a certain marketplace and are familiar with the stores there. The study showed that factors of quality of services and consumer identification plays significant part for consumer repurchase behaviour in traditional marketplace in Bandung and it surrounding area. (C) 2012 Published by Elsevier B.V. Selection and/or peer-review under responsibility of Centre for Environment-Behaviour Studies(cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia

引用

页码：529 / 539

页数：11

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