Research on the Factors Influencing Mobile Game Adoption in China

被引：0
|
作者：
Jiang, Guoyin [1 ]
Peng, Ling [1 ]
Liu, Ruoxi [1 ]
机构：
[1] Hubei Univ Econ, Sch Informat Management, Wuhan 430205, Peoples R China
来源：
LISS 2014 | 2015年
关键词：
User adoption; Mobile game; Perceived entertainment; PERCEIVED USEFULNESS; EASE;
D O I：
10.1007/978-3-662-43871-8_188
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The mobile game is experiencing a rapid development and one of the favorite mobile applications. This article focuses on Chinese mobile game market and conducts an empirical research on the factors of the user adoption of mobile game. The research results show that perceived usefulness, perceived entertainment, economic cost and subject norm significantly affect the attitude of use, which results in behavior intention to adopt the mobile game, while the perceived ease of use, similarity and brand trust, which proposed to affect the user adoption in related literatures insignificantly affect use adoption of mobile game.
引用
收藏
页码：1297 / 1302
页数：6
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