Strategic Study on Packaging Design of Jingdezhen's Domestic Ceramic Products

被引：0
|
作者：
Yan, Rushan [1 ]
机构：
[1] Jingdezhen Ceram Inst, Sch Design & Arts, Jingdezhen 333403, Jiangxi, Peoples R China
来源：
2016 3RD INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATIONAL INNOVATION (EBMEI 2016), PT 1 | 2016年 / 54卷
关键词：
Jingdezhen; Daily porcelain; Packaging design; Brand;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
It is necessary to have in-depth understanding and analysis on target consumers' psychology about products and design packaging according to their predilections so as to bring promotional effect on packaging. Based on analysis on packaging design development of Jingdezhen's domestic ceramic products and under premise of following the basic principle of packaging design, some concrete strategies packaging design for better facilitating Jingdezhen's domestic ceramic marketing are proposed in this paper.
引用
收藏
页码：94 / 98
页数：5
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