SLOW TRAVEL AND ITS PERCEPTION IN THE CZECH REPUBLIC

The importance of responsible behavior, sustainability and prioritizing quality over quantity are topics, which are being gradually more discussed in our society and are related to many aspects of our lives. Hand in hand with the debate on sustainable development goes also the desire to slow down our hasty way of living. This led to establishment movements such as the Slow Food Movement, which later introduced a new trend in tourism, so called Slow Travel / Tourism. This paper represents the concept of this phenomenon, which brings different means and goals of traveling, stressing the need to learn about the destination and its people. The second part of this paper provides analysis and results of a survey conducted among Czech people in order to find out their preference and awareness of this trend.