Marketing literature review

被引:0
|
作者
Leonard, M
机构
关键词
D O I
10.1177/002224299706100206
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:79 / 91
页数:13
相关论文
共 50 条
  • [41] Gambling Marketing from 2014 to 2018: a Literature Review
    Philip W. S. Newall
    Crawford Moodie
    Gerda Reith
    Martine Stead
    Nathan Critchlow
    Amber Morgan
    Fiona Dobbie
    [J]. Current Addiction Reports, 2019, 6 : 49 - 56
  • [42] PASTORAL ECONOMICS AND MARKETING IN NORTH AFRICA: A LITERATURE REVIEW
    Dutilly-Diane, Celine
    [J]. NOMADIC PEOPLES, 2007, 11 (01) : 69 - 90
  • [43] International Marketing Ethics: A Literature Review and Research Agenda
    Rajshekhar G. Javalgi
    La Toya M. Russell
    [J]. Journal of Business Ethics, 2018, 148 : 703 - 720
  • [44] Islamic marketing and consumer behaviour: a systematic literature review
    Floren, Jessen
    Rasul, Tareq
    Gani, Azmat
    [J]. JOURNAL OF ISLAMIC MARKETING, 2020, 11 (06) : 1557 - 1578
  • [45] THE EFFECTIVENESS OF SOCIAL MARKETING IN HIV PREVENTION: A LITERATURE REVIEW
    Duboviks, Janis
    Kite, Matiss
    [J]. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2020, 2020, (54): : 43 - 50
  • [46] Selling whiteness? - A critical review of the literature on marketing and racism
    Davis, Judy Foster
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2018, 34 (1-2) : 134 - 177
  • [47] Cause-related marketing: a systematic review of the literature
    Bhatti, Hina Yaqub
    Galan-Ladero, M. Mercedes
    Galera-Casquet, Clementina
    [J]. INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, 2023, 20 (01) : 25 - 64
  • [48] The use of marketing concepts in library services: a literature review
    Garoufallou, Emmanouel
    Siatri, Rania
    Zafeiriou, Georgia
    Balampanidou, Ekaterini
    [J]. LIBRARY REVIEW, 2013, 62 (4-5) : 312 - 334
  • [49] Relationship Marketing and Customer Retention - A Systematic Literature Review
    Alberico, Rosario
    Joaquim, Casaca A.
    [J]. STUDIES IN BUSINESS AND ECONOMICS, 2023, 18 (03) : 44 - 66
  • [50] Green Marketing in the Digital Age: A Systematic Literature Review
    Alkhatib, Sewar
    Kecskes, Petra
    Keller, Veronika
    [J]. SUSTAINABILITY, 2023, 15 (16)