共 50 条
- [21] CONSUMER MISBEHAVIOR: THE DARK SIDE OF BRAND LOYALTY [J]. PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 76 - 76
- [24] Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable [J]. 7TH INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP (7TH ICOEN), 2021, : 306 - 322
- [25] A comparison of Online and offline consumer brand loyalty [J]. MARKETING SCIENCE, 2003, 22 (04) : 461 - 476
- [26] Role of brand experience in predicting consumer loyalty [J]. MARKETING INTELLIGENCE & PLANNING, 2021, 39 (08) : 1042 - 1057
- [28] Influencing Factors of Relationship Benefit based on Consumer-Brand Relationship [J]. 10TH IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS SOLI 2015, 2015, : 1 - 5
- [29] An Empirical Study on Influencing Factors of Online Consumer Brand Choice Behavior [J]. PROCEEDINGS OF THE 2017 2ND INTERNATIONAL CONFERENCE ON POLITICS, ECONOMICS AND LAW (ICPEL 2017), 2017, 23 : 54 - 57