Antecedents and consequences of managerial behavior in agritourism

被引:21
|
作者
Doh, Kyungrok [1 ]
Park, Sangwon [2 ]
Kim, Dae-Young [3 ]
机构
[1] Minist Agr Food & Rural Affairs, Food Serv Ind Div, 94,Dasom 2 Ro, Sejong City 339012, South Korea
[2] Univ Surrey, Sch Hospitality & Tourism Management, 53MS02, Guildford GU2 7XH, Surrey, England
[3] Univ Missouri, Hospitality Management, 115 Eckles Hall, Columbia, MO 65211 USA
关键词
Rural tourism; B&B; Agritourism; Entrepreneurship; RURAL TOURISM; FAMILY BUSINESSES; ENTREPRENEURSHIP; GROWTH; FIRMS; FARM; DIVERSIFICATION; PERFORMANCE; ENTERPRISES; ENVIRONMENT;
D O I
10.1016/j.tourman.2017.03.023
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Drawing from contingency theory and the concept of entrepreneurship, this study investigates the viability of small-scale agritourism business. Specifically, this paper identifies the antecedents (i.e., external environment and internal conditions) and consequences (i.e., financial and non-financial benefits) of managerial behaviors (i.e., innovation, pro-activeness, and aggressiveness) that exist when operating an agritourism business. Based on responses from the USDA census of agriculture, the results of this research reveal the heterogeneous effects of antecedents that contribute positively and negatively to managerial behavior. The varied influences of managerial behavior on different types of business performance are identified. Also, theoretical implications of the development of agritourism studies as well as managerial implications for owners, consultants, and policymalcers related to the small tourism business in rural areas are provided. (C) 2017 Elsevier Ltd. All rights reserved.
引用
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页码:511 / 522
页数:12
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